Specializing in performance
improvement through distinctive incentive awards.
The full service program design process
I. Determine Audience
A. Employee group/sales force/distributor principal
B. Identify actions needed
C. Identify whom to motivate
Establish Objectives—What is the program designed to accomplish?
A. How long will it take the audience to meet the objectives?
ö 3 Months - employee program
ö 6-8 Months - a sales contest
C. Announcement - conference/direct mail (video)/sales meetings
IV. Strategy/Rules—The route toward accomplishing the program's objectives
A. Equitable - percentage increase
C. By dollar sale
1. Up-front costs: promotion, deposit
VI. Create the Award
2. Travel - individual
3. Travel - group
E. Site inspection - to pick the correct destination.
VII. Choose Promotional Tools
A. Multi-load debit cards
B. Single-load gas/gift cards
C. Variable game cards (scratchers)
Note: No minimum group size required to offer a viable travel sales incentive.